Marketing has taken on the content of Bollywood - Kay Kay Menon

Kay Kay Menon, the Graduate Management turned-actor who has been in Bollywood for over a decade, the film feels bad because most of them are riding on marketing gimmicks, while the content has taken a back seat.

"Marketing has taken on the content of today and I have serious objections to that. It is the job of marketers to think of creative ways to publicize a movie. Just adding a point of the film is not marketing," Kay Kay told IANS on phone from Mumbai.

"I'm not for that nonsense. If the content of the movie is good, would not need a serial number to work," he added.

The 48-year-old feels filmmakers have shifted focus to other aspects of the film not as relevant and as a result the contents of the movie is being committed.

"The film is being misused today. Filmmakers today are more focused on that dance step must be better for an actor, how the music should be packaged, as a result of content becomes secondary," said .

The graduate management sailed in film in 1995 Saeed Akhtar Mirza release "Naseem", but it was his role in Sudhir Mishra's "Hazaaron Khwaishein Aisi" which led him to fame. Later, his role as DCP Rakesh Maria on "Black Friday" earned him critical acclaim.

Like many others in their early years Kay Kay also worked on television shows like "Pradhan Mantri" and television movies such as "Zebra 2" and "Last Train to Mahakali.

The actor, who has been part of some significant offers films like "Corporate", "Honeymoon Travels Pvt Ltd.", "Sarkar" and "Life in a ... Metro", blames the audience for promoting what he calls "junk."

"Filmmakers are succeeding in promoting the trash because people are licking. It's sad that no one is standing and raising his voice against it. The filmmakers must be sure the product they are offering people "said Kay Kay, now see a" glorified cameo in the upcoming movie "Bhindi Baazaar.Inc" about pickpockets.

The film released on 10 June.

Bollywood is ruled by the stars, but Kay Kay does not believe in the "star" label and says he is happy to be an actor rather than a star.

"Being a star has nothing to do with acting. The other actors are stars on the lifestyle they lead and their environment itself. I can not take that life. I feel comfortable with the life I lead and I'm happy to be an actor. I want to inspire my work at all times, "he said.

Many actors are stepping behind the camera, turning producer or director. When asked if he ever Kay Kay plans to step behind the camera and venture into the address, said: "I believe in specialization. And I am a dedicated actor. I can not be a one man band. If you ever get bored it, I would think of doing anything else. "

After "Bhindi Bazaar Inc, Kay Kay show their comic skills in Sagar Ballary of" Bheja Fry 2 "with Vinay Pathak and Suresh Menon.